Heaps Normal are an independent, Aussie owned non-alcohol beer company on a mission to redefine the way we play.

Heaps reckon some things in life are too good to be wasted, like having a good time, a good chat and a good drink. They’re the weirdos redefining normal for the better and celebrating people who do the same.

Co-founders, pro surfer Jordy Smith, beer-brander Andy Miller and brewer Ben Holdstock set out to take the best bits of Aussie drinking culture and package them into great-tasting beers that have helped to normalise new ways to drink and play.

Fortunately, they weren’t alone. The shift to a more mindful drinking experience had already kicked off on a global scale...led by a quiet riot of artists, athletes, entrepreneurs, parents and 24-hour party people. It turns out reducing alcohol consumption doesn't have to mean being boring and doesn't always mean being sober.